Product category:
Exhibitions
News Release from: Comment UK
Edited by the Marketingservicestalk Editorial
Team on 24 September 2007
Comment UK supports Precor fitness
equipment
Leading live communications agency CommentUK is creating an exclusive live event to support fitness giant Precor at the Leisure Industry Week trade show being held at the NEC.
CommentUK is focusing on the launch of a piece of gym equipment called the Adaptive Motion Trainer (AMT) and is working with 'Britain's Got Talent' finalists The Kombat Breakers from Coventry to put together a street dance routine that will unfold on the stand and around the show as a demonstration of 'freedom in motion' - the product's USP Justin Foxton, founder of Comment UK, commented: "I am a keen runner and so I can appreciate all aspects of the unique Adaptive Motion Trainer, which adapts to a user's stride motion, length "on the fly" and lets you move the way you want to move, when and how, without pushing buttons or changing settings - you can change from a stepping motion to long or short strides, fast or slow, backward or forward
"For the first time, indoor cardio equipment offers the immediacy, variety and feel of running outdoors, with patent-pending technology that allows you to customise your stride length and resistance to vary your workout, at any time.
"This will attract a diverse range of exercisers, from hard-core gym regulars to average exercisers willing to work out at a higher intensity to achieve their goals.
"Obviously, something really special was needed to support the launch of such an incredible piece of kit and we worked on the theme of movement to create a dance sequence with the Kombat Breakers that personifies exactly that".
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