Cocktail creates NUS brand affinity partnerships
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Sep 23, 2009
Cocktail Marketing has created a series of brand affinity partnerships for the National Union of Students (NUS) Extra card reward scheme.
Brand partnerships have been created with synergetic lifestyle brands in order to target a key audience of 18-25 year old students.
These include: Blockbuster; Body Shop; Comet; Interflora; Odeon; Orange; Pizza Hut; Snappy Snaps; Stagecoach and Staples.
In return for exclusive offers, brand partners will receive brand exposure through a variety of communication outlets, including presence in a voucher booklet given out with 500,000 NUS Extra cards valid from 1 September 2009 until 31 August 2010.
Other exposure will include branding in 494 student unions across the UK, including posters, leaflets and banners in the main bar area and washrooms.
Partners also receive branding on NUS Extra's homepage with a dedicated landing page for each partner offer and presence on the NUS Extra e-newsletters and SMS texts.
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