Cocktail brand partnership has Disney focus
A
Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jul 23, 2009
A brand partnership between Blockbuster and Clintons Cards has been created by Cocktail Marketing.
The brand partnership will run through all Clintons Cards stores during July and August and will be themed around the purchase of Disney cards.
Customers will be rewarded with a 2:1 Blockbuster rental, which can be used on a Disney DVD or any DVD.
The promotional partnership will be promoted in all Clintons stores using window display, card-point marketing, posters and till-point marketing.
There is also the chance to win Disney High School Musical competition prizes but only if a customer picks up a leaflet in a Clintons store.
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