Cocktail appointed for gym benefits programme
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jul 22, 2009
Cocktail Marketing has been appointed by Fitness First to create a new member benefits programme for the health club's new and existing members.
Cocktail will create loyalty partnerships with synergistic brands for Fitness First, and help implement its new member benefits scheme.
Brands are asked to offer exclusive 12-month benefits for members, who can then redeem them through the Fitness First member benefits website, after receiving the card from their local gym.
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