Cocktail and If Agency develop brand partnership
A
Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jul 21, 2009
Cocktail Marketing and the If Agency have created a brand partnership for Blockbuster with Matalan.
The partnership between the two brands sees Matalan Reward Card holders being eligible for a 2:1 DVD and game rental.
This offer is being promoted to Matalan Reward Card holders via a number of channels, with a constant presence online and regular features in e-newsletters and direct mail pieces.
This is a unique collaboration between the If Agency, which represents Matalan, and Cocktail, which represents Blockbuster, working together for the benefit of their respective clients to help achieve each retailer's commercial objectives.
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