Hotel stays and gym trials in brand partnership
A
Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
May 11, 2009
Cocktail Marketing has created a brand partnership for Fitness First with Intercontinental Hotels Group.
The partnership sees Fitness First offering its members two nights for the price of one on stays at Holiday Inn and Express by Holiday Inn.
The offer will be promoted via the members section of its website, e-newsletter and text message on Fitness First TV in its clubs.
Intercontinental Hotels Group will offer its guests the chance to redeem a free two-day trial and Fitness First clubs via its Green Room promotional website.
The offer will also be promoted in an e-newsletter to Holiday Inn and Express by Holiday Inn customers.
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