Blockbuster and Iceland in brand partnership
A
Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Apr 21, 2009
Cocktail Marketing has created a brand partnership for Blockbuster with Iceland Foods.
The partnership will run for six months across a variety of marketing channels.
This includes Blockbuster being promoted within direct mail and a six-week in-store promotion where Blockbuster will offer all Iceland Bonus Card holders added value.
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