Lovefilm and Absolute Radio in brand partnership
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Mar 18, 2009
Cocktail Marketing has created a three-month brand partnership for Lovefilm with Absolute Radio.
Absolute Radio will promote Lovefilm on-air, when DJs are talking about films and DVDs, and on a dedicated microsite.
The station will run an on-air competition giving listeners the chance to win cinema tickets and a 30-day free trial of Lovefilm.
The promotion will also be featured in all weekly e-mail newsletters from Absolute Radio, which are sent to 300,000 people weekly.
Paul Greenwood, partnership marketing manager for Lovefilm, said: 'Partnership marketing is a cost-effective way to drive online rentals to several key target audiences through these lifestyle-focused partnerships that provide a good environment to target potential customers.
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