Cocktail creates partnerships for Barracuda Group
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jan 16, 2009
Cocktail Marketing has been appointed by Barracuda Group to create loyalty brand partnerships across its three bar brands.
Barracuda runs the V Card, a successful student loyalty card scheme that has 750,000 members, and the VIP Card, a loyalty scheme for Barracuda Sports Bars.
Cocktail Marketing will create loyalty brand partnerships with synergistic brands for these Barracuda bar brands and their respective loyalty card.
Brands are asked to offer exclusive 12-month benefits to card members who can then redeem them through the respective website after buying them in the applicable bar.
Current brand partners include Play.com, Dominos, Paddypower, Express by Holiday Inn, Lovefilm and Blockbuster.
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