Cocktail makes it happen for Optimum and Bourjois
A
Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Dec 22, 2008
Cocktail Marketing has created a brand partnership for Optimum Releasing with Mini Bourjois to promote the DVD release of Make It Happen, released on 29 December 2008.
The partnership will target the female teen market through a promotion on Mini Bourjois stands in 700 Superdrug stores nationwide.
Shoppers will be offered the chance to win a VIP trip to Chicago, where the film is set, including a private dance lesson at Chicago Dance Studios.
30 runners up will also receive a promotional goodie bag, for which Bourjois will provide mini lip glosses from its new range.
The competition will be promoted via header board on promotional stands in-store, as well as a take away leaflet with information on the film and online.
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