Cocktail creates Lovefilm and Tourism NT link
A
Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Dec 8, 2008
Cocktail Marketing has created a partnership for Lovefilm with Baz Luhrmann's 'Australia' film, starring Nicole Kidman, and Tourism NT.
Lovefilm will offer two free cinema tickets to see 'Australia', e-mail a newsletter featuring a competition with Tourism NT - the state tourism office for Australia's Northern Territory where the film was set, and run a banner campaign on its website promoting the competition.
Tourism NT, in conjunction with netflights.com, will send out e-mails to its database promoting the Lovefilm promotion and supply a movie-themed holiday prize for two to Darwin and the Northern Territory.
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