Cocktail creates partnerships for Madame Tussauds
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Oct 13, 2008
Cocktail Marketing has been appointed by Madame Tussauds to create brand promotional partnerships.
Cocktail will be tasked with creating promotional partnerships with synergistic lifestyle brand partners to support Madame Tussauds's new figure launches in 2009.
Rob Smith, head of marketing for Madame Tussauds, said: 'Brand partnerships are a cost-effective and targeted way to grow our brand and product awareness and help us target new audiences through our figure launches.
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