Cocktail creates partnerships for travel magazine
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Oct 6, 2008
Cocktail Marketing has created a series of brand affinity partnerships for the 'Sunday Times Travel Magazine'.
The magazine will launch a subscriber loyalty club through Cocktail Marketing in October, with every member gaining a personalised loyalty card that they can use with 10 brand partners to redeem rewards.
The brand partnerships created by Cocktail Marketing include: Mr and Mrs Smith; Waterstones; DK; Crown Plaza; Small Luxury Hotels of the World; PJ Hayman; Jessops; Gold Medal; Antler; Champneys; Mal Maison/Hotel Du Vin; and Avis.
In return for exclusive offers partners will receive brand exposure through a variety of communication channels in the magazine and online and in the 'Sunday Times Travel Magazine itself'.
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