Cocktail creates Barry partnership for Play
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Sep 23, 2008
Cocktail Marketing has created a brand partnership for Play.com with Yates's student loyalty card, Barry.
The partnership entails rewarding the 200,000 Yates's Barry cardholders with a 20 per cent discount off clothing with Play and GBP5 off a GBP50 spend on DVDs, CDs and games.
It will be promoted with point-of-sale merchandise, including posters and postcards in all venues, and through the Barry website and e-mails.
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