Cocktail adds fizz to brand partnership
A
Cocktail Marketing product story
Edited by the Marketingservicestalk editorial team
Aug 11, 2008
Cocktail Marketing has created a partnership for Play.com with Cineworld.
The partnership entails rewarding Cineworld's 200,000 'Unlimited' members with a 20 per cent discount on movie-related clothing with Play.com and a chance to win ?1,000 of computer equipment.
The month-long campaign will begin in September 2008 and run in all 74 Cineworld sites.
It will be promoted in various ways, including a full-page promotion in 'Unlimited' magazine, an 'Unlimited' email newsletter sent out every two weeks, POS in each of the venues, and through Cineworld's website.
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