Cocktail Marketing stirs up brand partnership
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Aug 1, 2008
Cocktail Marketing has created a brand partnership for LOVEFiLM and Dorothy Perkins.
The partnership rewards all Dorothy Perkins storecard holders with two free cinema tickets, courtesy of online DVD rental and movie download company, LOVEFiLM.
It will run in August 2008 and will be promoted in a statements mailing, and via website and email marketing from Dorothy Perkins to its customers.
Paul Greenwood, partnership marketing manager for LOVEFiLM, said: 'Partnership marketing is a highly cost-effective way to drive online rentals to several key target audiences.
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