Ross Noble appoints Cocktail as sponsorship agency

Edited by the Marketingservicestalk editorial team Jul 21, 2008

Cocktail Marketing, the brand partnership marketing agency, has been appointed by Ross Noble to create a brand sponsorship partnership for a proposed 2009 UK tour.

In a poll for Channel 4, Ross Noble was voted 10th on a list of the 100 Greatest Stand Ups.

Cocktail will be looking to create a sponsor-named Ross Noble comedy tour in 2009 - brand first centred around the brand creative.

The sponsor will benefit from an unprecedented level of brand exposure at all touch points of a tour from venues to tickets, adverts to online.

The sponsor will also gain unique access to brand all marketing channels around the Ross Noble sponsored tour.

The tour will be named after the sponsor and the sponsor will have various content rights of Ross Noble to use both online, on mobile and on DVD.

Noble rose to mainstream popularity through making appearances on British and Australian television, particularly interviews and on celebrity quiz shows such as Have I Got News For You.

He has also released DVDs of several of his tours.