Freeview appoints Cocktail

A Cocktail Marketing product story

Edited by the Marketingweek Marketplace editorial team Jul 14, 2008

Cocktail Marketing, the partnership marketing agency, has been appointed by Freeview to create a series of promotional partnerships.

The campaign aims to drive awareness of its subscription-free digital TV recorder Freeview+ and highlight the benefits of its recording functionality for people going on holiday.

The partnership with News International started this weekend and includes promotions across its portfolio of titles: The Sun, The Times, The Sunday Times and News of The World, reaching a potential audience of 25 million.

Rob Farmer, Director of Marketing Communications at Freeview, said: "Freeview+ ensures you don't miss your favourite programmes while you're on holiday, but unlike others doesn't come with any subscription or contract, so you're free from all the fuss and saving hundreds of pounds that can go on holidays instead".

Freeview is the simple way to get great, free digital television.

The line-up includes up to 48 popular TV channels, including E4, ITV2, CBeebies and Film4, as well as over 25 digital radio stations - all delivered through a rooftop aerial.

All you need is a digital box, digital TV recorder or digital TV, there is no subscription charge and no contract.

Freeview is currently available to over three out of four UK homes and at switchover will be available to virtually everyone (98.5 per cent).

Some homes will require an aerial upgrade to receive Freeview.

It is estimated that more than 16 million homes across the UK now have Freeview (main set and second sets) and Freeview's digital TV recorders are already in over a 1/3 million homes.

Freeview+ provides access to the best subscription-free channels and offers a variety of integrated digital recording features including series record, one touch record from an eight-day programme guide and functionality to pause live TV - much like Sky+ and V+, but once you've bought the box, there's no ongoing subscription.

Freeview's aim is to keep free-to-view, digital terrestrial TV the nation's number one choice.

Freeview is owned and marketed by DTV Services - a joint venture between the BBC, ITV, Channel 4, BSkyB and National Grid Wireless.