Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 01 July 2008
Smith and Jones Bars appoints Cocktail
Cocktail Marketing has been appointed by the Smith and Jones Bars to create promotional brand partnerships for its Smith and Jones Card reward programme.
Cocktail will be looking to create promotional brand partnerships with synergetic lifestyle partners that will reward Smith and Jones Card holders with real offers and real value that are exclusive to card holders The card will be promoted in all 110 Smith and Jones Bars
This article was originally published on Marketingservicestalk on 9 Jun 2008 at 8.00am (UK)
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Myles Doran of Smith and Jones said: "We are very keen to create exclusive promotional partnerships with synergetic brands to help achieve our commercial and marketing objectives and to reward our NUS Extra card holders with real offers".
Smith and Jones is a genuine pub with an emphasis on first-class service standards to match the high-quality surroundings.
Sumptuous leather seating, mellow colour schemes and a classic, heritage-focused fit out all combine to make Smith and Jones an authentic pub experience.
An award-winning menu complemented by an extensive range of beers and specially selected wine make a visit even more worthwhile.
Generally situated in high street locations or secondary towns and cities across England, Scotland and Wales, Smith and Jones offers a venue for all occasions serving a broad customer base.
This, in turn, generates customer loyalty while reinforcing the widely held belief that a pub is a place to catch up and be part of the community.
During the day it might be sport on the big screen, lunchtime gossip, or a break from the office that draws you in.
At night a Smith and Jones becomes the ideal spot for an after work wind down, a meal with friends and family or simply to have a great night out.
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