Cocktail creates Johnston Press partnership

Edited by the Marketingservicestalk editorial team Jun 30, 2008

Cocktail Marketing, the brand partnership marketing agency, has created a partnership for LOVEFiLM, the online DVD rental and movie download company, with Johnston Press.

The partnership entails rewarding all readers of all Johnston Press newspapers and websites with two free cinema tickets courtesy of LOVEFiLM.com.

Johnston Press's 18 daily paid-for newspapers are read by 1.6 million people every day; 5.3 million and 6.6 million people read the company's 166 weekly paid-for and 134 weekly free titles respectively; over 8 million unique users visit the company's 300+ websites per month.

The partnership will run from July 2008.

Paul Greenwood, Partnership Marketing Manager for LOVEFiLM, said: "Johnston Press are great family brand partners for LOVEFiLM.

"Partnership marketing is a highly cost-effective way to drive online rentals to several key target audiences through these lifestyle-focused partnerships that provide the perfect environment to target potential customers".