Mills and Boon partners Woman's Weekly

Cocktail Marketing has created a partnership promotion with Mills and Boon, the UK's leading publisher in romantic fiction, and Woman's Weekly, IPC's leading woman's weekly title.

To celebrate the centenary of Mills and Boon, the two will team up to invite readers of Woman's Weekly to enter a short story competition for the chance of winning a laptop and consultation with a Harlequin Mills and Boon Editor.

A week prior to the competition to provide 'inspiration' Harlequin Mills and Boon will offer readers the chance to redeem a free Mills and Boon series title valued at GBP2.99 from WHSmith.

Readers can choose from Mills and Boon Modern, Modern Heat, Romance or Medical Series.

The offer will be presented in the form of a coupon included in the pre-promotion of the competition.

This partnership promotion is an ideal way to raise awareness of the Mills and Boon brand while driving sales across the different series and will provide added value to Woman's Weekly customers while encouraging sampling of the books to a key target audience.

Harlequin Mills and Boon provides romance editorial not only for the UK and English language export markets but also for Harlequin's growing international market.

Romance fiction constitutes the largest section of the adult paperback fiction market - and Mills and Boon is the undisputed brand leader in the UK.

Harlequin Mills and Boon publishes series fiction, promotional titles, gift packs and single titles under different brands and imprints: Mills and Boon, Silhouette and Mira.

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