Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 02 June 2008
Rosetta Stone appoints Cocktail
Cocktail Marketing, the partnership marketing agency, has been appointed by language teaching solutions provider Rosetta Stone to create promotional partnerships.
Cocktail will be looking to create promotional partnerships with synergetic lifestyle partners to create awareness of the Rosetta Stone product and its many positive attributes and benefits for people learning languages Kirsten Lopez, Marketing Manager of Rosetta Stone, said: "We are very keen to create promotional partnerships with synergetic brands to help achieve our commercial and marketing objectives"
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
Related stories
Cocktail creates Yamaha partnership for LOVEFiLM
Cocktail Marketing has created a marketing partnership for LOVEFiLM, the online DVD rental and movie download company, with Yamaha's range of Digital Sound Projectors.
Cocktail matches PropertyFinder with Matalan
Cocktail Marketing has created an online partnership for PropertyFinder.com, the UK's fastest-growing property portal, with clothing and homeware retailer Matalan.
Rosetta Stone's mission is to deliver the best technology-based solutions for learning languages.
It seeks to make the language-learning experience fun, easy and most importantly effective.
The goal is to empower learners to achieve language learning success.
It believes approaches to learning a new language should draw on the successful experience we all had learning our first language as children.
Learning language is a natural gift we all have, and it is something that we can do at any age.
All it takes is a natural method that teaches a new language directly - without translation.
Learners should be given the opportunity to acquire new language without confusing grammar explanations or mind-numbing vocabulary lists to memorise.
Rosetta Stone is different: we make learning a new language second-nature.
Meanwhile, new interactive technologies are also changing language learning.
Unlike traditional media, such as audio tapes and books, software makes it possible to provide immediate feedback, present vivid pictures with sounds and create real-life conversational simulations - all without translation.
Computer-based learning also makes it possible to learn on your own schedule, at your own pace and wherever you want.
• Cocktail Marketing: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
