Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 14 May 2008
Faber and Faber appoints Cocktail
Marketing
Cocktail Marketing, the UK's leading partnership marketing agency, has been appointed by Faber and Faber, to create promotional partnerships.
Faber and Faber is now the last of the great independent publishing houses in London Cocktail will be looking to create promotional partnerships with synergetic lifestyle brand partners for Faber and Faber books
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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Joanna Ellis, Marketing Director of Faber and Faber, said: "We are very keen to create promotional partnerships with synergetic brands to help achieve our commercial and marketing objectives for specific books".
Faber and Faber has continued to prosper in recent years and is now the last of the great independent publishing houses in London.
Its commitment to continuity is reflected in the depth of its backlist, whilst the frontlist goes from strength to strength.
In Fiction, established names are joined by exciting new talent.
The rejuvenated publishing of Non-fiction, Music and Children's titles brings a diverse range of books to a deserved wider audience, whilst the acclaimed Film and Drama lists maintain their position as market leaders.
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