Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 08 May 2008
Toshiba appoints Cocktail to forge
partnerships
Cocktail Marketing, the UK's leading partnership marketing agency, has been appointed by Toshiba to create promotional partnerships for its consumer products in the UK.
Toshiba is known around the world for its cutting-edge televisions, laptops, DVD players and drives Cocktail will create synergetic lifestyle marketing partnerships for Toshiba for summer and autumn campaigns
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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Tarek Boudour, Consumer Marketing Manager of Toshiba Information Systems (UK), said: "We are very keen to create promotional partnerships with synergetic brands to help achieve our commercial and marketing objectives at key times of the year and enhance our offering in a very competitive market place".
Toshiba's excellence in technology, products, systems and services, and the quality and reliability for which we are known and respected, all derive from the passion and determination that the people of Toshiba bring to the pursuit of innovation and progress.
As individuals, we seek out the new and develop original concepts and expertise.
We bring passion and dedication to the workplace and welcome responsibility.
We are quick to decide and resolute in action.
Our combined efforts inspire our customers.
Our powers of innovation deliver comfort, security and affluence.
Working together, we make dreams come true, contribute to richer lifestyles and to a better world.
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