Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
Filofax appoints Cocktail to forge
partnerships
Cocktail Marketing has been appointed by personal organiser brand Filofax to create brand partnerships in the fashion sector.
The project forms part of the brand's nationwide 'It's A Way of Life' communications campaign, which aims to refresh the brand's image and highlight its lifestyle credentials via an integrated through-the-line campaign Filofax has previously developed successful brand partnerships with Swarovski, and London Fashion Week designers Gharani Strok
Cocktail will work on two briefs - to find Filofax an international designer fashion brand, and separately a national, mid to premium high street fashion retailer to collaborate with on the design of an exclusive Filofax personal organiser.
Sharon Golbey, Marketing Manager for Filofax said: "We are keen to create brand partnerships with synergistic fashion brands to further enhance our lifestyle credentials, and to broaden the appeal of the Filofax brand".
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