Wightlink appoints Cocktail Marketing
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Cocktail Marketing product story
Edited by the Marketingweek Marketplace editorial team
Apr 25, 2008
Partnership marketing agency Cocktail Marketing has been appointed by ferry operator Wightlink to create promotional partnerships to drive sales through the summer months.
WightLink is the Isle of Wight's leading ferry operator.
Cocktail will be looking to create promotional partnerships with synergetic lifestyle brand partners to highlight both the Isle of Wight as a destination and Wightlink as a means of getting there.
Cocktail will focus on lifestyle reasons to visit the island such as the Isle of Wight Music Festival, Extreme Sports Festival, Rambling, Cycling and Gourmet Festivals.
Kerry Jackson, Marketing Manager for Wightlink, said: "We are very keen to create promotional partnerships with synergetic brands to help achieve our commercial and marketing objectives and increase visitors to the Isle of Wight".
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