Explore teams with Fat Face for adventure push

Cocktail Marketing has created a partnership promotion for Explore, the UK's market leader in adventure holidays, with Fat Face, the premium outdoor clothes retailer.

The partnership promotion, running for three months from May to July 2008, sees Explore communicating its brand, activities and two competition prizes in all Fat Face communication channels, across all 138 stores and online.

Fat Face will run continual activity for this Hi Summer Campaign, with main activity at the start of the season in May with the launch of the new catalogue.

Fat Face will reach millions over the period through point of sale in-store and windows, e-newsletters, catalogue mailings and constant online presence.

In return Explore will promote Fat Face on line and in all brochures and provide it with two fantastic prizes (one for a couple and one for a family of four) to one of its great adventure destinations across the world.

Paul Bondsfield, Explore's Marketing Communications Manager, said: "We are very keen to create marketing partnerships to target affluent family audiences through active brands such as Fat Face that we could not otherwise reach through traditional marketing and advertising to achieve our marketing objectives".

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