Cocktail partners LOVEFiLM with Reveal and Tesco
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Cocktail Marketing product story
Edited by the Marketingservicestalk editorial team
Apr 18, 2008
Cocktail Marketing has created an exclusive marketing partnership for LOVEFiLM, Europe's leading online DVD rental and movie download company with Reveal and Tesco.
The partnership with Reveal entails rewarding all Reveal magazine buyers who purchase Reveal in Tesco with two free cinema tickets courtesy of LOVEFILM.com, plus a 30-day free trial.
The partnership will start on April 16 2008.
Reveal is supporting the partnership with front-page and full-page promotion.
Tesco is supporting this with POS in selected stores.
Zoe Harris, Marketing Director for Reveal comments: "LOVEFiLM are a great lifestyle brand partner for Reveal.
"This is a great way to reward readers for trying Reveal in a very competitive environment".
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