Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 10 March 2008
Optimum Releasing appoints Cocktail
Marketing
Cocktail Marketing, the partnership marketing agency, has been appointed by Optimum Releasing, one of the leading independent film distributors, to create marketing partnerships.
Cocktail will create promotional partnerships with lifestyle brands for new film "Make It Happen" starring Mary Elizabeth Winstead (Die Hard 4, Death Proof, Factory Girl), Ashley Roberts (star singer with The Pussycat Dolls) and Riley Smith (CSI, 24, Criminal Minds) Cocktail will work with brands reflective of the target audience and help create excitement for the new film and drive ticket sales while also gaining unbuyable media presence in retail and leisure outlets
Hugh Spearing, Head of Marketing at Optimum, said: "We are very keen to create promotional partnerships with synergistic brands to achieve our commercial and marketing objectives for Make It Happen".
• Cocktail Marketing: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
