Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing | Subject: partnership marketing
Edited by the Marketingservicestalk Editorial
Team on 21 February 2008
Cocktail creates Yamaha partnership for
LOVEFiLM
Cocktail Marketing has created a marketing partnership for LOVEFiLM, the online DVD rental and movie download company, with Yamaha's range of Digital Sound Projectors.
Yamaha's YSP Digital Sound Projector range is the ultimate home entertainment speaker system from the pioneers of surround sound The partnership with Yamaha entails rewarding customers who visit Yamaha stockists by giving away two free cinema tickets and a free 30-day trial to every customer during the redemption period
This article was originally published on Marketingservicestalk on 27 Feb 2008 at 8.00am (UK)
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All staff in participating outlets can also take part in the promotion.
The campaign will be promoted by Yamaha via leaflets and POS in 136 high street stockists.
LOVEFiLM will promote the Yamaha Digital Sound Projector on their website and in their emails with two Yamaha Digital Sound Projectors to give away in a competition.
Paul Greenwood, Partnership Marketing Manager for LOVEFiLM commented: "Yamaha is a great home entertainment brand partner for LOVEFiLM.
"Partnership marketing is a highly cost-effective way to drive online rentals to several key target audiences through these lifestyle focused partnerships that provide the perfect environment to target potential customers".
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