Phil McIntyre Entertainment appoints Cocktail

Partnership agency Cocktail Marketing has been appointed by Phil McIntyre Entertainment, the live comedy promoter, to create partnerships that will break the mould of sponsorships.

Cocktail will be looking to create sponsored comedy tours with leading live comedians that otherwise wouldn't exist with synergetic brands.

Each sponsor will benefit from an unprecedented level of brand exposure at all touchpoints of a tour from venues to tickets, adverts to online.

Each sponsor will also gain unique access to brand all marketing channels around the sponsored tour.

The tours will also be named after the sponsor and the sponsor will have various content rights of the act they sponsor.

Ian Coburn of Phil McIntyre Entertainment said: "We are very keen to create sponsorship partnerships with synergetic brands to create comedy tours with acts that it would otherwise be financially prohibitive to do so.

"This will achieve our commercial and marketing objectives while also achieving those of the partners that we work with through the sponsored partnership".

Phil McIntyre Entertainment, the foremost promoter of live comedy shows in the UK, has worked with most of Britain's top comedians including Rickey Gervais, Rowan Atkinson, Dave Allen, Billy Connolly, Steve Coogan, Adrian Edmondson, Ben Elton, Lenny Henry, French and Saunders, Peter Kay, Rik Mayall, Graham Norton and Victoria Wood.

Recently we have sold out tours for Rickey Gervais, Chris Rock, Russell Brand, Paddy McGuinness, The Mighty Boosh and the enormously successful Little Britain, written by and starring David Walliams and Matt Lucas.

The Fast Show, Shooting Stars and The League of Gentlemen transferred from television to become highly successful stage shows under our guidance and we promoted the Olympic medalist skaters Torvill and Dean on four world tours including the longest-running show at the Wembley Arena.

PME also manages some of the foremost comedic writing and acting talent in the UK.

The company has had five West End hit plays: Gasping, Silly Cow, Slip of the Tongue (starring John Malkovich), Waiting for Godot, Smaller (directed by Kathy Burke; starring Dawn French and Alison Moyet) and the Laurence Olivier Award-winning Popcorn.

In May 2002, Phil Mcintyre Entertainment began to produce various hit musicals; 'We Will Rock You' opened in London's West End; a musical collaboration, between Ben Elton, Robert De Niro, PME and the music group Queen.

This was followed by a co-production of the Olivier winning show 'Our House'.

In 2003 PME, in association with Arnold Stiefel, produced 'Tonight's The Night - the Rod Stewart Musical'.

In 2005 PME produced 'Acorn Antiques - The Musical!' written by Victoria Wood and directed by Trevor Nunn.

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