EMAP Consumer Media appoints Cocktail Marketing

Cocktail Marketing has been appointed by EMAP Consumer Media to create promotional partnerships that will drive sales through its subscription website and drive data capture through competitions.

Cocktail Marketing, the UK's leading partnership marketing agency, has been appointed to create promotional partnerships that will drive sales through the UK's most popular magazine subscription website, GreatMagazines.co.uk, and drive data capture through the new competitions website, greatcompetitions.co.uk.

Cocktail will be looking to create a series of lifestyle promotions with synergistic brand partners that target people reflective of the broad range of magazines that EMAP can offer consumers.

Cocktail will also target partners within EMAP's specialist markets, eg golf, motoring, motorcycling, angling, walking, etc.

Offers will range from a free magazine to subscription trial offers, such as three for GBP3 on monthly magazines to three for GBP1 on weekly and fortnightly publications.

Simon Blanchard, Head of Direct Marketing at EMAP Consumer Media, said: "We are very keen to create promotional partnerships with synergistic brands to generate subscriptions through our Great Magazines website and drive data through our Great Competitions website.

"We will achieve our commercial and marketing objectives while also achieving those of the partners that we work with through the promotional partnerships".

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