Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 25 January 2008
The Mall appoints Cocktail as
partnership agency
Cocktail Marketing has been appointed by The Mall, the UK's leading community shopping centre brand, to create brand loyalty partnerships to reward loyalty and drive sales.
Cocktail will be looking to create promotional partnerships with synergestic lifestyle brands to target the 4.5 million weekly shoppers in 23 shopping centres throughout the UK and drive new sales in April and May This builds on the recent sponsorship of ITV's Family Fortunes which accentuated brand perception and increased footfall for The Mall
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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Bernadette Stevens, Head of Marketing for The Mall, said: "We believe that creating loyalty partnerships to reward potential customers with lifestyle brands will increase our sales long term".
The Malls represent 8.2million square feet and has 930 retailers with 2,000 stores across the portfolio.
A brand offering the best shopping experience at the heart of the community The Mall's retailers range from the well-known high-street brands and independents that reflect shopping as it should be.
The Mall reaches out to customers from four distinct platforms: fashion, health and beauty, entertainment and community .
These provide the springboard from which our brand partners can create the high-quality brand experiences that customers are looking for.
There are approximately more than 4.5 million shoppers who visit their Mall once per week.
More than two-thirds of Mall shoppers are women - the portfolio average is 72 per cent.
On average shoppers visit their Mall 1.8 times per week.
One third of shoppers spend over one hour in their average shopping visit; across the portfolio the average time is 55mins.
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