Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 18 January 2008
Chorion appoints Cocktail as partnership
agency
Cocktail Marketing has been appointed by Chorion, a leading global media company, to create promotional partnerships that centre around Chorion's licensed brands.
Chorion own licensing rights to brands such as Mr Men, Noddy, Famous Five and the World of Eric Carle Cocktail will be looking to create promotional partnerships with synergetic brands to leverage Chorion brands with consumer-facing goods from FMCG to retail, travel to financial
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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Olivia Rodgers, Retail and Promotions Executive of Chorion, said: "We are very keen to create promotional partnerships with third parties that share the same values as our brands in order to achieve our marketing objectives while also achieving those of the partners we work with through the partnership".
Chorion is a leading provider of quality family entertainment for the global marketplace.
It brings a unique combination of brand management savvy and creative vision to the development of classic literary copyrights across all media.
Chorion's portfolio includes classic children's brands such as Mr Men and Little Miss, Noddy, Olivia and The World of Eric Carle, as well as the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others.
Chorion's slate of new productions includes The Mr Men Show, to air on Cartoon Network in the US and Five in the UK in 2008; Famous Five: On the Case, co-produced with Marathon Media; and Olivia, destined for Nick Jr.
Chorion's Noddy animated series airs on leading broadcasters around the world.
Perennial favourite drama series Miss Marple and Agatha Christie's Poirot were co-produced with ITV in the UK and PBS in the US.
Chorion has offices in London, New York, Tokyo and Sydney.
Chorion trades as Chorion Silver Lining in the US.
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