Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 14 January 2008
InterContinental finds perfect partner
in Emap
Cocktail Marketing has created a partnership promotion with InterContinental Hotels Group and EMAP Magazines to run from January for two months.
In addition to offering rooms from GBP39 per night including continental breakfast, Express by Holiday Inn will offer leisure bookers three weekly or bi-weekly magazines for GBP1 or three monthly magazines for GBP3 at Emap Magazines when they enjoy a short break at any of its UK hotels Leisure guests will be presented with a voucher incorporating the Emap Magazines promotional URL and unique code on check-in
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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Express by Holiday Inn's communications to customers regarding the Emap offer will begin in January 2008 and in the hotel brand's UK national press advertising and online advertising campaigns.
Express by Holiday Inn properties are also promoting this offer through posters, tent cards and vouchers in all hotels.
The partnership promotion has been devised by Cocktail to drive sales for Express by Holiday Inn while also gaining positive brand endorsement from a high-profile publishing house and rewarding loyalty.
Colin Roy, IHG's VP Marketing and Revenue Management EMEA, said: "Partnership marketing is a very effective way for IHG to drive sales and reward our customers; we are therefore delighted to be working with a key lifestyle brand partner and look forward to a successful promotion with Emap".
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