LA Fitness creates partnership with Waterstones

Partnership agency Cocktail Marketing has created a partnership for gym chain LA Fitness with book retailer Waterstones.com around fitness for the new year.

Waterstones.com will promote an exclusive five-day pass offer for two from January through: front page marketing on the Waterstones website; a dedicated page on the site; a deals area; inclusion in the automated order confirmation mail; and tower advertisements displayed on relevant pages across the site as well as emails sent out to consumers in both editorial and creative form.

Mark Jenkins, Marketing Director of LA Fitness, said: "Waterstones is an ideal brand partner to create a great marketing partnership with to target potential customers at this key time of year".

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