Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 07 January 2008
Explore partners Giraffe for Family
Adventures
Partnership marketing agency Cocktail Marketing has created a promotion for Explore, the UK's market leader in adventure holidays, and Giraffe, the group of family-friendly restaurants.
The partnership promotion, running for eight weeks in January and February 2008, sees Explore communicating its brand, activities and a competition prize on all placemats, competition leaflets, business cards and Explore tent cards for all restaurant tables in all restaurants for the two-month term Creative will combine something to do for the kids with an Explore competition for the chance to win an Elephant Odyssey star prize to Sri Lanka, including flights and 12 nights' accommodation for a family of four (two adults and two children)
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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The Explore and Giraffe website and newsletter subscribers will also promote the Win an Elephant Odyssey star prize to Sri Lanka competition and Giraffe lunches will be offered as runners-up prizes for the main competition.
Explore will talk about its Family Adventures programme and give some more detail about the elephant project that is the theme for the overall promotion - increasing product awareness and also expanding on its Responsible Tourism credentials.
Nicola Waller, Head of Marketing of Explore, said: "We are very keen to create marketing partnerships to target affluent family audiences through affluent brands such as Giraffe that we could not otherwise reach through traditional marketing and advertising to achieve our marketing objectives".
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