LOVEFiLM creates partnership with Cannons Gyms
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Cocktail Marketing product story
Edited by the Marketingservicestalk editorial team
Dec 20, 2007
Cocktail Marketing has created a marketing partnership for DVD rental and movie download company LOVEFiLM with health club chain Cannons Health Clubs.
The partnership with Cannons entails rewarding Cannons Health Club members with two free cinema tickets redeemable at every cinema chain.
This offer is available to all existing members and any new member joining during the promotional period.
The offer will run for eight months from December.
This offer will be promoted in Cannons member benefits booklet Cannons website, and selected member emails.
Paul Greenwood, Partnership Marketing Manager for LOVEFiLM commented: "Partnership marketing is a highly cost-effective way to drive online rentals while raising awareness of the LOVEFiLM brand to a key target audience and Cannons health clubs are the perfect environment to target potential customers".
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