Cocktail Marketing creates LoveFilm triple whammy

The UK's leading partnership marketing agency has created three marketing partnerships for Europe's leading online DVD rental and movie download company.

Cocktail Marketing has created partnerships for LoveFilm with male fashion retailer Burton, National Geographic Channel and Metro Newspaper.

The partnership with Burton entails rewarding customers spending on their storecard in December by giving away two free cinema tickets and a free 30-day trial to every cardholder who spends during the redemption period.

The promotion will be promoted via the Burton storecard, website and email newsletter.

The partnership with National Geographic Channel entails giving every member of the Viewers Club two free cinema tickets and a free 30-day trial.

The promotion will be communicated via their magazine, in newsletter emails and on their website.

The partnership with Metro rewards readers with two free cinema tickets and a free 30-day free trial when picking up a December edition of the free newspaper.

The promotion will be communicated with a series of half pages in the newspaper, on email newsletters and on the Metro website.

Paul Greenwood, Partnership Marketing Manager for LoveFilm, commented: "Partnership marketing is a highly cost-effective way to drive online rentals while raising awareness of the LoveFilm brand to several key target audiences through these lifestyle focused partnerships that provide the perfect environment to target potential customers".

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