Cocktail delivers more marketing partnerships

Cocktail Marketing, the UK's leading partnership marketing agency, has brought several brands together in new marketing partnerships.

Cocktail Marketing, the UK's leading partnership marketing agency, has created a partnership for Black and Decker Dustbuster Pivot Vac for the autumn of 2007.

The partnership will reward all customers who purchase the Black and Decker Dustbuster Pivot Vac between September and December by giving them a free hair cut worth GBP40 from 400 independent salons across the UK through The Hair Group.

The promotion will be exclusive to Argos, BandQ, Homebase and Comet stores in October.

The promotion will be promoted with retail POS and on pack marketing.

Steve Marsh from Black and Decker said: "This is a great sales incentive and loyalty reward for all Black and Decker Dustbuster Pivot Vac customers and this is a lovely thank you to them for buying the Black and Decker Dustbuster Pivot Vac with a lifestyle gift worth GBP40 each".

Delivery of the partnership will take place throughout September and December.

Cocktail has also created a holiday partnership between QS Stores and Gala Bingo Cocktail Marketing, the UK's leading partnership marketing agency, has created a marketing partnership for high street fashion retailer QS stores and Gala Bingo in which Gala Bingo will offer QS customers a second set of Bingo books when they buy one set.

A voucher for this will be provided to each customer that makes a purchase at QS stores.

The offer is open to the QS customer and a friend.

QS will also offer Gala Bingo customers a 20 per cent discount by means of a leaflet in their clubs in a strut card at reception, in Buzz MagaZine and via direct mail.

Cocktail also brokered a deal between male fashion retailer Burton and gadget retailer BoysStuff.co.uk, which ran in September and allowed Burton storecard customers to benefit from a free GBP5 to spend at BoysStuff.co.uk.

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