Cocktail unites QS Stores and Mills and Boon

A Cocktail Marketing product story

Edited by the Marketingweek Marketplace editorial team Nov 9, 2007

Cocktail Marketing has created a marketing partnership for QS stores, the leading value fashion retailer, with Mills and Boon to start in November 2007 and run until Christmas.

Customers who spend GBP15 at QS will receive a free Mills and Boon book and a GBP2-off voucher for WHSmith.

QS will be running a heavyweight support package in-store including display units, till posters, toblerones,window discs and leaflets.

"This partnership will enable us to reward our loyal customers with a fantastic value added offer, whilst driving footfall in to our stores at this peak time of trading", said David Rich, QS Marketing Controller.

QS has 205 stores nationwide and pride themselves on being 'Your local high street value for money fashion retailer'.

They stock clothing for men, women and children as well as homeware in selected stores.

The core target market is 25 - 45 female C12DE, with many women purchasing for their family.