Cocktail signs three new clients for partnerships

GBK (Gourmet Burger Kitchen), puzzle magazine publisher Accolade Publishing and MXR Digital Radio have all appointed Cocktail Marketing to create marketing partnerships for them.

Cocktail Marketing, the UK's leading partnership marketing agency, has been appointed by GBK (Gourmet Burger Kitchen) to create marketing partnerships to raise brand awareness and drive sales.

Cocktail will be looking to create promotional partnerships this winter with synergetic publishing and book retail brands to emphasise the gourmet nature of the GBK menu and ingredients.

David Sykes, MD of GBK, said: "It is increasingly difficult to get through to certain segments of the audience and we are very excited about the potential of partnership marketing to maximise our marketing and target specific audiences effectively while raising knowledge of our gourmet credentials".

Cocktail has also been appointed by Accolade Publishing, the competition, puzzle and prize magazine publisher, to create marketing partnerships to raise brand awareness and drive subscriptions.

Accolade Publishing has been passionate about competitions and puzzles for 25 years and produces a series of ground-breaking and award-winning websites dedicated to prize competition enthusiasts.

Cocktail will be looking to create promotional partnerships with synergetic brands to leverage the brands and drive new users to one of their websites, theprizefinder.com, a one-stop shop for winning prizes and entering competitions online.

Cocktail will also be creating partnerships to drive awareness and sales of the various puzzle magazines.

Nigel Goldthorpe, MD of Accolade, said: "We are very keen to create marketing partnerships to target potential on line and offline customers through synergetic brands endorsing our award-winning site and to create awareness among the mass market for our various puzzle magazines".

MXR Digital Radio has called on Cocktail Marketing to create marketing partnerships to raise digital radio station awareness and drive interest and sales of digital radio.

The MXR Consortium has been formed by leading radio operators including Global, GCap Media, Guardian Media Group plus UBC Digital and Ford Motor Company .

To date MXR has been awarded the licences to operate multiplexes (bundles of individual radio services) in South Wales and the West, the North West, the North East, the West Midlands and Yorkshire.

Cocktail will be looking to create on-pack promotional partnerships with synergetic brands whose customers are the target audience of the shareholders of the MXR services including Choice for GCap, Heart, Galaxy or LBC for Global and Smooth or Real for GMG to create awareness of the digital radio stations and drive customers to experience it for themselves by buying DAB sets.

Diane Wray, MD of MXR, said: "We are very keen to create marketing partnerships to target specific audiences who may not be aware of the fantastic benefits of DAB radio and the range of great brands that area available on DAB".

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