Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 02 November 2007
Hotels group finds perfect partner in
Laithwaites
Cocktail Marketing, the UK's leading partnership marketing agency, has created a partnership promotion with InterContinental Hotels Group and direct wine retailer Laithwaites.
The partnership between the world's largest hotel group and the UK's number one direct wine retailer will run from 31 October 2007 for two months In addition to offering rooms from GBP39 per night including continental breakfast, Express by Holiday Inn will offer leisure bookers 20 per cent off a GBP25 champagne and chocolates gift set (excluding delivery) at Laithwaites when they enjoy a short break at any of their UK hotels
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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Leisure guests will also be presented with a voucher incorporating the Laithwaites promotional URL on check-in.
Express by Holiday Inn will communicate the Laithwaites festive offer to its customers on 31 October.
The offer will then be featured at www.hiexpress.co.uk and within the hotel brand's UK National Press campaign from 3 November, while participating Express by Holiday Inn hotels will promote this offer through posters, tent cards, vouchers and bathroom door-hangers.
The partnership promotion has been devised to drive sales for Express by Holiday Inn, while also gaining positive brand endorsement from a high-profile mail-order wine retailer.
Colin Roy, IHG's VP Marketing and Revenue Management EMEA, said: "Partnership marketing is a very effective way for IHG to drive sales and reward our customers - we are therefore delighted to be working with a key lifestyle brand partner and look forward to a successful promotion with Laithwaites".
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