Product category:
Promotions and incentives
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 02 November 2007
LoveFilm.com partners Yummy Sandwiches
Partnership agency Cocktail Marketing has created a partnership for DVD rental and movie download company LoveFilm.com with Yummy Food Company Sandwiches in Superdrug and Pace Petroleum.
Yummy Sandwiches are sold in 300 Superdrug stores and 115 Pace Garages across the UK The partnership will run for two months from 1 November to 31 December 2007
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
Related stories
Cocktail creates Yamaha partnership for LOVEFiLM
Cocktail Marketing has created a marketing partnership for LOVEFiLM, the online DVD rental and movie download company, with Yamaha's range of Digital Sound Projectors.
LoveFilm provides every Yummy consumer with 30 days' free trial at LoveFilm.
Yummy will communicate the partnership promotion via a sticker on 800,000 sandwich packs in 300 Superdrug stores and 115 Pace Garages nationwide, with LoveFilm/Yummy shelf edgers placed on fixture by Yummy's own merchandising team.
Yummy consumers claim their free trial via a dedicated url on LoveFilm's website.
Paul Greenwood, Partnership Marketing Manager for LoveFilm commented: "Partnership marketing with Superdrug's sandwiches is a highly cost-effective way to drive online rentals while raising awareness of the LoveFilm brand to a key target audience of females and gain positive brand endorsement while also allowing the partner brands to achieve their own objectives".
• Cocktail Marketing: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
