Product category:
Partnership and affinity marketing
News Release from: Cocktail Marketing
Edited by the Marketingservicestalk Editorial
Team on 20 June 2007
Partnership deal shakes up boys' toy
website
Cocktail Marketing, the partnership marketing agency, has been appointed to create marketing partnerships for Boys Stuff, the dedicated website for boys' toys.
Cocktail will be creating partnerships for Boys Stuff in order to drive sales, gain brand endorsement from key media brands, and position Boys Stuff.co.uk as the website to visit for boy's presents during the Christmas holiday Promotional partnerships will be created with synergetic retail and media brands targeting a key audience of ABC1C2 males aged 18-35
Partnerships will be created throughout November and December.
Boys Stuff specialise in must-haves for males, including the very latest in outdoor fun, games and frolics.
Gary Beresford, Marketing Manager for Boys Stuff ,commented: "Partnership marketing is a great way to drive awareness and sales to a highly targeted audience, while saving on media spend.".
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