Product category:
Web design and development
News Release from: Copious | Subject: OneSmallDeed.com
Edited by the Marketingservicestalk Editorial
Team on 26 March 2008
Social awareness groups gain power on
the net
The people behind OneSmallDeed.com are using the internet to get the world thinking, and hopefully, doing.
It is common knowledge among internet marketers that social networks and the use of the internet to raise awareness are growing rapidly, and the people behind OneSmallDeed.com are using this platform to get the world thinking, and hopefully, doing Although this website doesn't use the internet to market or sell products, it demonstrates the power of groups and causes proliferating the internet with social awareness messaging, which is ultimately marketing to a very wide demographic indeed
This article was originally published on Marketingservicestalk on 13 Nov 2007 at 8.00am (UK)
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When asked what the plans are for the future of One Small Deed, its founder simply said: "It is up to the site's users - it will go where it goes".
Although this may seem unusual from the marketing perspective, it will serve as an interesting study in how users and UGC continues to guide the direction of the internet.
Marketers need to learn from the behaviour of social groups whose users strongly affiliate themselves with a cause and are passionate about it, as this heightened sense of awareness and belief is precisely the state of mind that marketers want consumers to be in when engaging with their brands.
Have you done any good deeds lately? Go on, be inspirational.
One Small Deed is a website dedicated to helping make the world a better, nicer and happier place by providing the environment for people to let the world know the good deeds they have done and to inspire others to do the same.
The OneSmallDeed.com philosophy is simple - "If every person in the world did one small good deed for another person every day, then the world would be a better place".
One Small Deed is neither a commercial nor a charitable venture.
It is a group of nice people who want to raise human consciousness and spread a positive message.
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