Gatormail increases hotel e-mail click-throughs

Communigator has announced that its e-mail marketing campaign software Gatormail has been adopted by Sofitel London St James to deliver html newsletters and promote social media activities.

In June 2009, Sofitel London St James identified the need to implement new ways of communicating with potential and existing customers.

Following a trial period with two shortlisted providers, Gatormail was chosen for a number of reasons, including: the look and functionality of the software; the tools available and potential to expand e-mail marketing practices; support provided (training and account management - UK-based); flexibility in adapting html e-mail designs; the ability to test layouts in different inboxes; and cost and potential return on investment.

Since Sofitel London St James started with Communigator, it has seen an increase in its click-through rates of 16.7 per cent (28 per cent in total in its weekend newsletter).

Using Gatormail, the hotel has been able to track guest bookings and measure actual business and bookings through specific offers being sent.

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