Product category:
Email marketing
News Release from: CommuniGator | Subject: GatorMail
Edited by the Marketingservicestalk Editorial
Team on 23 November 2007
Integrating email marketing and event
management
CommuniGator, a leading email marketing software provider, has announced the release of its event management module GatorMail.
GatorMail's event management system closes the loop for marketers, allowing them to incorporate the planning and management of their seminars and events from conception to completion within the same package used for managing all their digital marketing The functionality now available from a user-friendly web interface results in a truly integrated single customer view
This article was originally published on Marketingservicestalk on 17 Aug 2007 at 8.00am (UK)
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The marketer's job is made easy with event registrations captured both from an email marketing campaign and from the web being fed into the same list for painless administration.
In addition, telemarketing teams can take bookings over the phone and add them directly into the event management screen.
The source of the registration is recorded to enable full tracking and analysis of the most successful marketing method.
The intelligent campaign software enables recipients to book for multiple events from a single email invitation.
The system is configured to take online payment for one or multiple delegates at point of registration.
Centralising email marketing and event management means that any events delegates register for are written back to their contact record; their preference for a particular topic can then be used for future, tailored campaigns - be it an email broadcast or event invitation.
This approach also enables pre-populated registration forms for contacts already held within the software or integrated CRM.
CommuniGator understands event management workflow and has incorporated a 'Reminder' function whereby emails can be sent to either the event organiser (for example, a reminder to order delegate giveaways) or to the delegates (to remind them of time of arrival).
CommuniGator will be showcasing the event management system at Inbox/Outbox at the New Connaught Rooms, London, on 27-28 November.
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