Seminars explain email marketing best practice

CommuniGator, a digital marketing solutions company specialising in email marketing, today announced dates for the autumn best practice email marketing seminar series.

CommuniGator, a leading digital marketing solutions company specialising in email marketing, today announced dates for the autumn best practice email marketing seminar series.

According to E-consultancy's Email Marketing Census, lack of skills and training is perceived to be the biggest barrier to effective email marketing.

CommuniGator is helping to overcome this barrier with 80 per cent of previous attendees stating that they will change their email marketing strategy as a result of attending.

Neville Merritt, Chelford Group, said: "Probably one of the most useful free seminars I have been to".

24th August, Courthouse Hotel Kempinski, London.

6th September, De Vere University Arms, Cambridge.

14th September, Selsdon Park, South Croydon.

28th September, Apex City Hotel, London.

4th October, Village Hotel, Bournemouth.

16th October, Eastwood Hall, Nottingham.

8th November, Madejski Stadium, Reading.

The seminar series is ideal for those looking to incorporate email marketing into their overall marketing strategy for the first time, as well as those already using email marketing who are looking for a 'refresh' of their existing knowledge and ideas on how to improve campaign results.

Coffee and biscuits on arrival set attendees up for the morning seminar delivered by Lee Chadwick, MD.

The three-hour agenda covers building an audience using expressed preferences, web capture, deliverability issues and how to overcome them, achieving stand-out in the inbox, eye tracking and layout, dynamic content and making use of landing zones.

The seminar ends with a light lunch and networking opportunities.

After attending a seminar in Birmingham Melanie Painter from software company Crimson Flair said: "Really enjoyed the seminar, picked up some good tips".

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