Product category:
Web design and development
News Release from: Coffee Nation
Edited by the Marketingservicestalk Editorial
Team on 02 July 2007
Coffee Nation gets an online makeover
Premium self-service coffee provider Coffee Nation is set to redefine the coffee category's online image this week with the launch of its second generation website, created by Vision Architects.
Coffee Nation's website, created by Vision Architects, is a fundamental departure from current UK coffee brand sites with its fresh approach to engaging consumers with Coffee Nation's personality and core values Combining animation with quirky design principles, users are navigated through the site by a fun-loving coffee bean characateur that signposts users to discover the world of Coffee Nation and its passion and commitment to produce the perfect cup of coffee every time
As well as allowing users to learn about Coffee Nation's ethical sourcing policies and community development projects with coffee farmers, Coffee Nation supporters are provided with the opportunity to share experiences with other members of the growing Coffee Nation community whilst on the move, through the sites unique interactive blog.
As Coffee Nation's distribution continues to grow to new sectors, the new website will be an important part of reinforcing Coffee Nation's identity as a high-quality, passionate brand.
Scott Martin, chief operating officer, Coffee Nation, said: "It was essential that our new website captured the underlying ethos of the Coffee Nation brand; we are serious about doing everything we can possibly do to provide the best quality coffee every time, and won't sleep until we do.
"As our customer base continues to increase, the website also gives our growing Coffee Nation community the chance to interact with the brand and with other customers".
Nick Masterman, Vision Architects, added: "After long deliberation through many complicated ideas, Coffee Nation's values were encapsulated in one simple phrase: Our coffee keeps us awake at night.
"This became our inspiration, and led to the creation of a coffee bean character to represent these values, keeping the tone of voice simple and clear.
"The emphasis could then be focused on the product, its quality and freshness, the heart of Coffee Nation.".
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